HOBO

BRAND STORY

Inspiring joy, creativity and self-expression so you can craft the life you love. In 1991, Toni Ray cashed in her life savings and started HOBO After 20 years building legendary leather shops, Toni Ray starts all over again. With the last of her savings and a belief that quality and cool never go out of style, HOBO is born. She chooses the name HOBO to celebrate the legendary spirit of the American hobos who followed their own path and lived by a code of hard work and kindness in pursuit of the next adventure.